By Caleb J. Ross.
The literary community – specifically the small press community of readers, writers, and publishers – is not susceptible to bullshit. A recent thread at the ChuckPalahniuk.net forums*, started by a new member with a book to sell, immediately devolved into a spirit-breaking campaign against promotion (especially promotion of shitty writing, but that’s a topic for a different post).
Good.
This type of treatment within online literary communities is not uncommon. Especially among communities with a strong and lengthy history, the sense of camaraderie and support between members often leaves little room for newbies looking to leverage the passion of established members for a few sales. Full disclosure: I’ve talked up my collection, Charactered Pieces, a bit at ChuckPalahniuk.net and here at 3:AM but I’ve been an active participant/reader since 2004 for the former (I’m thirstygerbil over there) and even longer for the latter.
The point being that one must prove passion before hocking any wares. Investment in a community and the people who populate it is a necessary part of being an author who hopes to have his words read. One hopes that passion and investment comes first, before the book, and only later does it makes sense to introduce the goods in hopes of a few sales, but that can’t always be the case.
So this begs the question: if I already have a platform (this is salesy-marketing talk for “group of people who will likely buy my stuff”), then wouldn’t the big presses already be courting me with huge advances and tour promises? And if so, what’s the point of caring what these close-knit communities do to me should I tell them simply “buy and read my book”?
A: I think passion has to be a component of any authorial endeavor, whether one decides to express that passion before or after a book is published. Doing so before publication obviously has the benefit of lacking any perceived consumerist agenda. But even getting involved with communities – through forums, book groups, private lit blogs, and any other thing that has cropped up since this article has been posted – after publication at least proves to those whose money you need that they are spending it on something created with passion.
In summary:
Authors: don’t just think about reading and writing; join the conversation about it.
Readers: you are awesome. Great work.
*Chuck Palahniuk himself, the namesake of the forums, is not a small press writer by any means, but his fans often tend toward outsider, non-mainstream reading material.