The appeal of cosplay outside Japan is a perfect example of the transcultural boomerangs that characterize much of contemporary popular culture. As Japanese otaku of an older generation will tell you, cosplay, and the devotional fandom behind it, came from the United States: photos of costumed fans at North American sci-fi conventions, such as those revolving around Star Trek, appeared in magazines imported to Japan in the 1960s and 70s. Japanese readers adopted the practice, using characters from their homegrown anime and manga series. As the popularity of manga and anime spiked outside Japan, fast-evolving Internet access provided overseas fans first with a peephole and then a massive window onto what looked like an enticing made-in-Japan phenomenon.
By Roland Kelts.