I’m in a small town in Sweden right now, and today I went to an outlet store in an industrial park and saw basic garments covered in American flags and placenames. My first thought was: “Could I cut these flags off?” But why actually sew an American flag onto a pair of mass-market tracksuit pants made in China and sold in Sweden? Why can’t I buy some pants without also buying the idea of America? And who is selling me America, if the pants are actually made in Tajikistan and Bangladesh? Then I saw cheap paperback translations of American mass-market novels at the local supermarket, and even big American cars on the roads….At the same time, Sweden has something like IKEA, which represents a non-American global-imperialist success story.
Writer Adam Novy interviews Momus about his recently published title from Penny-Ante, unAmerica.