Philips argues that there is only the thinnest of lines between trolling and sensationalist corporate media. The main difference is that Trolls do it for leisure and for no pay whereas corporate media do it as a business strategy and get paychecks. She claims that they are comfortable fits within the hypernetworked digital media landscape. Trolls use the internet technologies creatively and expertly. They align with corporate and social media marketers. They mobilize the dominate cultural tropes of adversarial and (mainly white) male gendered notions of success, dominance, western entitlement, expansionism and colonialism, and embody the key values of the USA – life , liberty and freedom of expression.
Richard Marshall reviews Whitney Phillips’ ‘This Is Why We Can’t Have Nice Things. Mapping the Relationshp Between Online Trolling and Mainstream Culture.