Juicing up a Storm! On Leon Neyfakh’s The Next Next Level: A Story of Rap, Friendship, and Almost Giving Up
The ‘white rapper’ has a somewhat undignified status within popular culture. Vanilla Ice fooled us for a while, whilst, bar Eminem, the rest have been shelved under the rather derogatory and self-consciously ironic ‘nerdcore’ subgenre, Juiceboxxx included. However, whilst Juiceboxxx’s lyrical rhymes can be embarrassingly awkward and often self-deprecating there is something entirely earnest, and contagious about his enthusiasm for rap and the lifestyle he has chosen.
Stephen Lee Naish reviews Leon Neyfakh’s The Next Next Level: A Story of Rap, Friendship, and Almost Giving Up.