“McJob: a low-pay, low-prestige, low-dignity, low benefit, no-future job in the service sector. Frequently considered a satisfying career choice by people who have never held one.”
– Douglas Coupland, Generation X: Tales for an Accelerated Culture, 1991
No less an institution than the British Parliament is now joining McDonalds in their bid to have the definition purged from the Oxford English Dictionary, damning its derogatory existence as “prejudice in the service sector”. You can sign the ethical and rewarding employer’s petition here if you feel as strongly as they do about this linguistic slight. They’re taking it back, goddamit. Next stop, St Martin’s Press.
